Call of Duty: Mobile marches past 35 million downloads

Activision Blizzard announced today Call of Duty: Mobile has surpassed 35 million downloads less than a week after its launch. The mobile version of Activision Blizzard’s hit shooter franchise launched on October 1 for Android and iOS. According to Activision Blizzard, it achieved this milestone faster than any other first …

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Can AI Help Brands Effectively Market to the Skeptical Gen Z?

Artificial intelligence (AI) has become more than just a tool for powering robots. It’s now used in dozens of industries and consumer applications, including marketing. These days, these AI marketing experiments are aimed at connecting with a notoriously skeptical generation. Generation Z has a buying power that’s growing exponentially. Can …

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6 Tips to Choose a Stunning Website Color Scheme

When it comes to your website, you need to give your customers a terrific experience to get them hooked on your brand. Imagine you launch the perfect website for your business. Everything is flawless—the layout, the performance, the navigation, the copy. It all creates the dream experience for your users, …

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Content recommendation rivals Taboola, Outbrain to merge

Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand advertising reach for media publishers and advertisers globally, with the potential of helping digital properties scale …

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Why NBA star Steph Curry is investing in tech

NBA star Stephen Curry of the Golden State Warriors closed out the first day of Disrupt SF by introducing his new investment arm, SC30, which manages all of his off-court brand partnerships, media, investments, and philanthropy. The company officially launched in June 2018 and has since made eight investments that …

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