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New Audience Targeting Options Coming to Google Search

Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best messaging in front …

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Facebook opens search ads to all advertisers

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail …

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The best smart locks of 2019 – CNET

Of all the smart home gadgets out there, smart locks are some of the best problem-solvers when it comes to everyday annoyances. Forget your keys? No problem. Need to unlock the door to let in a friend or service provider? Easy peasy. Forgot to lock the door before heading into bed? Don’t …

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10 Expert-Approved B2B Lead Generation Strategies

According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority, but 44% rate their efforts as neutral when it boils down to effectiveness. That’s not to say content marketing isn’t a valuable tactic—it is. But it’s certainly not the only one …

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User-Generated Images Come to Google Shopping Reviews

Recently, Google made an announcement that should prove immensely impactful for online retailers who sell to shoppers in the US: You can now include user-generated images in the Google Shopping reviews submitted by your happy customers. For now, prospects will only see your customers’ photos when browsing on mobile. In …

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