New Audience Targeting Options Coming to Google Search

Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best messaging in front …

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What’s the Future of IoT?

Illustration: © IoT For All The question, “what’s the future of IoT?” is one I’ve asked myself many times in the years I’ve spent in the IoT industry. As someone working hard to build a successful IoT company, it’s my job to figure this out. Other questions I constantly ask …

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Facebook opens search ads to all advertisers

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail …

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4 Mistakes of Machine Learning Startups

Have you heard of the Darwin Awards? Hop on YouTube and take a look. It’s generally pretty funny stuff. It’s a tongue-in-cheek honor that recognizes people for the most sophisticated attempts to do something they think is cool. One takes a selfie with a wounded bear, another one screws a …

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The best smart locks of 2019 – CNET

Of all the smart home gadgets out there, smart locks are some of the best problem-solvers when it comes to everyday annoyances. Forget your keys? No problem. Need to unlock the door to let in a friend or service provider? Easy peasy. Forgot to lock the door before heading into bed? Don’t …

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